According to Richard Mount, Director of Sales at Swindon, a whole new generation of manufacturers are turning to silicon and many of these are behind a variety of innovative, high volume applications which are being described by many as Megatrends. The key market drivers for many of these applications are electrification, autonomy, smart and connected and clean and efficient.
“Examples include the Smart Factory and the Industrial Internet of Things (IIoT), electric and hybrid vehicles, autonomous driving and all manner of applications that require sensors and sensor interfaces,” says Richard Mount. “These are all applications where silicon will play a major part in a product by adding performance and functionality in a smaller footprint and providing a commercial advantage,” he adds.
Many Advantages
Embracing silicon brings many other advantages in addition to performance, functionality, size and cost. An ASIC solution will reduce a user’s inventory and bill of materials (BOM) while protecting the originator’s Intellectual Property (IP). The wrongful use of IP is a major threat to all technology companies and many methods can be used to ensure the security of such a valuable asset. ASICs provide a solution where reverse engineering of the device is difficult if not impossible to achieve.
Customers also choose the ASIC route to guarantee component supply for the lifetime of their product with no gaps in availability. This is in sharp contrast to a solution built using standard components whose manufacturers readily consign them to the obsolescence bin once the part no longer make financial sense to the supplier.
Global Leadership
Swindon is a leader in high performance, low-cost mixed signal ASICs and integrated MEMS sensor interface solutions and is a major supplier of ASICs across many industrial sectors. Swindon is the global leader and foremost supplier of ASIC/MEMS solutions for Tyre Pressure Monitoring Systems (TPMS), supplying approximately half of the worldwide demand.
About Swindon Silicon Systems
Swindon Silicon Systems (Swindon), a leader in high performance and low-cost mixed signal ASICs (Application Specific Integrated Circuits) and integrated MEMS sensor interface solutions, part of Sensata Technologies, one of the world’s leading suppliers of sensing, electrical protection, control and power management solutions, has five decades of experience in the design, production test and supply of ASICs for Automotive and Industrial applications.
Swindon’s UK-based design and production teams are experts in ultra-low power sensor interfaces resulting in becoming the global leader and foremost supplier of ASIC/MEMS solutions for Tyre Pressure Monitoring Systems (TPMS), supplying over 50% of the global demand. With leading in-house design and production test and calibration facilities, Swindon’s business is to provide customers with a competitive advantage, both technical and commercial, and supply the highest quality ASIC/MEMS for the lifetime of their product.
About Sensata Technologies
Sensata Technologies is one of the world’s leading suppliers of sensing, electrical protection, control and power management solutions with operations and business centers in 11 countries. Sensata’s products improve safety, efficiency, and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, ventilation, and air conditioning, data, telecommunications, recreational vehicle, and marine applications. For more information, please visit Sensata’s website at www.sensata.com.
Enquiries: Richard Mount. SWINDON Silicon Systems.
Tel: +44 (0)1793 649400 E-mail: richard.mount@swindonsilicon.com