According to Richard Mount, Sales and Marketing Director at Swindon, a whole new generation of manufacturers are turning to single chip, custom devices. Many of these are behind a variety of innovative, high volume applications which are being described by many as Megatrends. The key market drivers for many of these applications are electrification, autonomy, smart and connected and clean and efficient.
Embracing a customer specific ASIC device brings many other advantages in addition to functionality, size and cost. An ASIC solution will reduce a user’s inventory and bill of materials (BOM) while protecting the originator’s Intellectual Property (IP). The wrongful use of IP is a major threat to all technology companies and many methods can be used to ensure the security of such a valuable asset. ASICs provide a solution where reverse engineering of the device is difficult if not impossible to achieve.
Swindon is a leader in high performance, low-cost mixed signal ASICs and integrated Micro Electro Mechanical Systems (MEMS) sensor interface solutions and is a major supplier of single package devices across many industrial sectors. Swindon is the global leader and foremost supplier of ASIC/MEMS solutions for Tyre Pressure Monitoring Systems (TPMS), supplying approximately half of the worldwide demand.
About Swindon Silicon Systems
Swindon Silicon Systems (Swindon), a leader in high performance and low-cost mixed signal ASICs (Application Specific Integrated Circuits) and integrated MEMS sensor interface solutions, part of Sensata Technologies, one of the world’s leading suppliers of sensing, electrical protection, control and power management solutions, has five decades experience in the design, production test and supply of ASICs for Automotive and Industrial applications.
Swindon’s UK-based design and production teams are experts in ultra-low power sensor interfaces resulting in becoming the global leader and foremost supplier of ASIC/MEMS solutions for Tyre Pressure Monitoring Systems (TPMS), supplying over 50% of the global demand. With leading in-house design and production test and calibration facilities, Swindon’s business is to provide customers with a competitive advantage, both technical and commercial, and supply the highest quality ASIC/MEMS for the lifetime of their product.
About Sensata Technologies
Sensata Technologies is one of the world’s leading suppliers of sensing, electrical protection, control and power management solutions with operations and business centers in 11 countries. Sensata’s products improve safety, efficiency, and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, ventilation, and air conditioning, data, telecommunications, recreational vehicle, and marine applications. For more information, please visit Sensata’s website at www.sensata.com.